Hello everyone,
This is ALT.
Today, we would like to share an important decision regarding the future of our brand.
Beginning now, ALT will no longer produce the Alliance comic series or cinematic video productions.
In January 2018, several life-changing events arrived all at once.
We received an invitation to collaborate with an American brand. At the same time, our company entered a period of restructuring in order to become stronger and more capable. During that same period, I also experienced the unexpected loss of a loved one.
For the first time, I truly understood something simple:
Like everyone else, I only have twenty-four hours in a day.
That realization changed everything.
As the person responsible for leading this brand, I came to understand that every hour must be invested in the path that leads to the future we believe in.
During ALT's first five years, I could spend eight to twelve hours every day creating jokes, producing stories, and building a community through entertainment.
But what about the next five years?
Or the next ten?
As more people began following ALT and believing that it could one day become an international brand, I realized that it was time to move forward into the next chapter.
The ALT of the past five years was like a child.
Curious. Playful. Unpredictable.
Sometimes lovable, sometimes troublesome.
It explored the world with endless imagination and did whatever inspired it at the moment.
Its mission was simple:
To make people smile.
As that child continued to grow, more people began watching, supporting, and believing in what it could become.
For the next five years, I hope ALT will grow into a courageous young adult.
One that pursues its goals with passion and conviction.
If the destination is to become an international brand, then we will move toward it without hesitation.
No one can decide whether that dream is possible.
Only time can.
Because if ALT succeeds, it will prove something much greater than itself.
It will prove to everyone who believed in us that dreams are worth chasing.
And perhaps it will inspire others to pursue their own.
Building a brand is not easy.
Building a company is not easy.
Everyone wants to become the best.
The real question is:
How much are you willing to give?
I am willing to give everything.
Removing our comics and videos is a symbol of that commitment.
It represents a decision to focus completely on the future we have chosen.
Moving forward, ALT will continue creating happiness, inspiration, and hope through new forms of creativity.
A brand.
An event.
A collaboration.
A design.
A handwritten note.
Or simply a sentence that makes someone smile.
The form may change.
The purpose never will.
This is one of the most difficult decisions I have ever made.
Yet it is also one of the most important.
Because what I hope to leave behind is not a fleeting joke that disappears with time.
I hope to build a brand that endures.
A brand remembered long after we are gone.
Before I close, I would like to invite you to participate in a new journey.
A game called:
FINDING ALT
There are countless creative minds in this world.
No matter who you are.
No matter where you come from.
You are welcome to join the ALT community.
We want to build a place where creators, dreamers, and original thinkers can share ideas, inspire one another, and grow together.
As ALT continues to evolve, we hope to create a larger stage for those voices to be seen.
Because the combined creativity of thousands of people will always be greater than anything one person can achieve alone.
To everyone carrying ideas inside their heart:
This is your moment.
Step forward.
Five years from now, when people hear the name ALT, I hope they remember more than comics and videos.
I hope they remember a brand that reached them in ways they never expected.
The future is waiting.
Let us move toward the world together.
ALT
